My Blog

Here I blog on relevant topics that interest me.  Enjoy the posts.  Be sure to leave a comment if something sparks your interest.

Business Process Improvement for Marketers

Business Process Improvement for Marketers

Business Process Improvement (BPI) is a systematic approach to improving efficiency of an organization based on streamlining processes.  As marketers, we often spend time improving and streamlining the End-User Experience (UX) to increase conversions, create brand...
Bachelor Degrees Are Not an Effective Requirement

Bachelor Degrees Are Not an Effective Requirement

In my search for a new position I have run across something that is actually disturbing to me.  For most jobs that I read and say “I would do that well!” the very first thing listed under the requirements section is a Bachelor Degree.  Then I read all over the place...
Supercharge SEO by understanding Inbound Marketing

Supercharge SEO by understanding Inbound Marketing

Is SEO dead?  Simple answer…No.  Okay. Thanks for reading.  Have a great day! I recently saw a great video over on Moz.com Whiteboard Friday about the death of keyword ranking reports.  After watching this video, I became passionate!  I think Cyrus Shepard, Senior...
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