Online Marketing

Of all the things I do, this is most definitely my personal favorite. I have helped numerous businesses contribute to their bottom line by having stellar online marketing services.

Online marketing is such a broad term.  It spans the gamut of Search Engine Optimization (SEO), Pay Per Click advertising (PPC), content marketing, blogging, link-baiting, social media marketing, etc.  Online marketing is also sometimes called Search Engine Marketing, Inbound Marketing, eMarketing, and internet marketing.  There is really no industry standard other than the broad term of Online Marketing.  In essence, it is the process of attracting potential clients/customers through the use of the internet.

Online marketing is different from traditional marketing in that the campaigns are much more targeted for a certain demographic.  Instead of constantly pushing a message and/or your products and services to everyone, you simply make yourself or your organization extremely easy to find for those already searching for your products services.

The main benefit of online marketing is that it truly levels the playing field for smaller companies to compete with larger companies.

 

Inbound Marketing Lifecycle

inbound_marketing_process_flow

 

So, now that we are clear on what constitutes online marketing, what do I have to offer?

I am skilled with various different facets of online marketing.  I have developed completely comprehensive online marketing plans as well as handling something as simple as optimizing and ranking a YouTube video for a client.  I am able to make important decisions to increase effectiveness of campaigns based on deep understanding of various analytics.  I bring an extremely unique skill set as well as unique experience to the Online Marketing table due to my years of leadership experience as well as my knowledge of web development and graphic design.

My Experience Includes But Is Not Limited To:

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Organic Search Engine Optimization (SEO)

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Local Search Engine Optimization (SEO)

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Content Marketing

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Social Media Marketing

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Earned Media

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Keyword Research

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Competitive Analysis

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Pay-Per-Click (PPC) Optimization

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E-Mail Marketing

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Retargeting

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Progressive Profiling

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Marketing Automation

Notable Accomplishments

  • Increased Gross Sales by over $500,000 in less than 6 months for a client.
  • Started a campaign in October and increased traffic by over 300% by December.
  • Consulted numerous Business Development groups helping build an online presence for their clients that has resulted in an average 50% increase in close ratio.
  • Re-designed a website to make it more conversion-optimized increasing conversions from 1% to 12% the first month after split testing and launch of redesign
Google Analytics Qualified Individual
inbound marketing certified specialist
bing ads accredited professional
MOZ advanced SEO Tactics

Let's Partner Together On Something Great!

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