Business Process Improvement for Marketers

Business Process Improvement for Marketers

Business Process Improvement (BPI) is a systematic approach to improving efficiency of an organization based on streamlining processes.  As marketers, we often spend time improving and streamlining the End-User Experience (UX) to increase conversions, create brand...
Scope Creep: 5 Ways to Avoid The Never Ending Project

Scope Creep: 5 Ways to Avoid The Never Ending Project

Every project has a scope.  Scope creep  is loosely defined as a situation where the client and you agree on the deliverables as well as the overall scope of the project.  Then, the client begins to expect additional deliverables without increasing budget, schedule,...