Business Process Improvement (BPI) is a systematic approach to improving efficiency of an organization based on streamlining processes. As marketers, we often spend time improving and streamlining the End-User Experience (UX) to increase conversions, create brand...
Every project has a scope. Scope creep is loosely defined as a situation where the client and you agree on the deliverables as well as the overall scope of the project. Then, the client begins to expect additional deliverables without increasing budget, schedule,...