Digital Marketing

Of all the things I do, this is most definitely my personal favorite. I have helped numerous businesses contribute to their bottom line by implementing fail-proof digital marketing strategies.

Digital marketing is such a broad term.  It spans the gamut of Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC), content marketing, blogging, email marketing, social media marketing, etc.  Digital marketing is also sometimes called Search Engine Marketing, Inbound Marketing, and internet marketing.  There is really no industry standard other than the broad term of Digital Marketing.  In essence, it is the process of attracting potential clients/customers through the use of the internet.

Digital marketing is different from traditional marketing in that the campaigns are much more targeted for a certain demographic.  Instead of constantly pushing a message and/or your products and services to everyone, you simply make yourself or your organization extremely easy to find for those already searching for your products services.

The main benefit of online marketing is that it truly levels the playing field for smaller companies to compete with larger companies.

 

Inbound Marketing Lifecycle

inbound_marketing_process_flow 2021

 

So, now that we are clear on what constitutes online marketing, what do I have to offer?

I am skilled with various different facets of online marketing.  I have developed completely comprehensive online marketing plans as well as handling something as simple as optimizing and ranking a YouTube video for a client.  I am able to make important decisions to increase effectiveness of campaigns based on deep understanding of various analytics.  I bring an extremely unique skill set as well as unique experience to the Online Marketing table due to my years of leadership experience as well as my knowledge of web development and graphic design.

My Experience Includes But Is Not Limited To:

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Organic Search Engine Optimization (SEO)

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Local Search Engine Optimization (SEO)

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Content Marketing

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Social Media Marketing

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Earned Media

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Keyword Research

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Competitive Analysis

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Pay-Per-Click (PPC) Optimization

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E-Mail Marketing

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Retargeting

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Progressive Profiling

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Marketing Automation

Notable Accomplishments

  • Increased overall Organic traffic to Health Coach Institute website by 30.29% in 2020 vs 2019
  • Increased Conversions/Leads by 56.72% for Health Coach Institute website in 2020 vs 2019
  • Refined Development Request process at Empowered Education that resulted in a 30% increase in overall productivity
  • Increased revenue for a software company by over $500,000 in first 6 months of working with them
  • Team of 13+ Marketing Department saw consistent keyword ranking increases and traffic increases across 80+ clients due to a training program I implemented
  • One of my team members at TheeDesign increased conversions for a client by over 700% in 60 days from a Conversion Rate Optimization campaign I helped her devise
  • Consulted numerous Business Development groups helping build an online presence for their clients that has resulted in an average 50% increase in close ratio.
  • Re-designed a website to make it more conversion-optimized increasing conversions from 1% to 12% the first month after split testing and launch of redesign
Google Analytics Qualified Individual
inbound marketing certified specialist
bing ads accredited professional
MOZ advanced SEO Tactics

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