Find out what is on the mind of an SEO Director For Hire. Read about industry trends, new tools, algorithm updates, etc. This is my take on Search Engine Optmization and Leadership.
Recently, I stayed at a hotel out of town. The overall experience was solid. Clean room, polite staff, and decent service. The included breakfast? Let’s just say it met the standard of “included hotel breakfast.” Overall, no complaints. Then the marketing department...
In over 16 years of helping brands connect with their ideal customer through SEO, I have seen search undergo countless transformations. In the early days, it was about keyword stuffing and meta tag optimization. Then it was about the rise of content quality and user...
As most of you have already learned, LLMs are resource hogs for electricity and processing power in general. Recently, Sam Altman, CEO of OpenAI educated us that the processing power and electricity required for ChatGPT to simply process the words “please” and “thank...
In October 2020, Google announced that it would sunset its Universal Analytics platform and replace it with a newer platform, GA4. This transition is significant for marketers, analysts, and developers who rely on Google Analytics to understand their website's...
Search engine optimization (SEO) is a critical aspect of any online business or website that aims to generate traffic and attract potential customers. SEO involves various strategies, tactics, and tools to optimize a website's content and structure to rank higher in...
On March 16, 2023, Google launched a significant core algorithm update that is expected to impact the search engine rankings of websites across the internet. This update has been dubbed the "March 2023 Core Update" by industry experts and is expected to cause...
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