My Blog
Here I blog on relevant topics that interest me. Enjoy the posts. Be sure to leave a comment if something sparks your interest.
Business Process Improvement for Marketers
Business Process Improvement (BPI) is a systematic approach to improving efficiency of an organization based on streamlining processes. As marketers, we often spend time improving and streamlining the End-User Experience (UX) to increase conversions, create brand...
Scope Creep: 5 Ways to Avoid The Never Ending Project
Every project has a scope. Scope creep is loosely defined as a situation where the client and you agree on the deliverables as well as the overall scope of the project. Then, the client begins to expect additional deliverables without increasing budget, schedule,...
LinkedIn Optimization: Influencer Blog Opened to All
There has been a lot going on in the Social Media world this week! With Facebook’s acquisition of whatsapp recently announced, I think a major LinkedIn change has been overlooked. On February 19, 2014 LinkedIn announced that they are opening their Influencer posts...
Bachelor Degrees Are Not an Effective Requirement
In my search for a new position I have run across something that is actually disturbing to me. For most jobs that I read and say “I would do that well!” the very first thing listed under the requirements section is a Bachelor Degree. Then I read all over the place...
Supercharge SEO by understanding Inbound Marketing
Is SEO dead? Simple answer…No. Okay. Thanks for reading. Have a great day! I recently saw a great video over on Moz.com Whiteboard Friday about the death of keyword ranking reports. After watching this video, I became passionate! I think Cyrus Shepard, Senior...