Find out what is on the mind of an SEO Director For Hire. Read about industry trends, new tools, algorithm updates, etc. This is my take on Search Engine Optmization and Leadership.
In October 2020, Google announced that it would sunset its Universal Analytics platform and replace it with a newer platform, GA4. This transition is significant for marketers, analysts, and developers who rely on Google Analytics to understand their website's...
Search engine optimization (SEO) is a critical aspect of any online business or website that aims to generate traffic and attract potential customers. SEO involves various strategies, tactics, and tools to optimize a website's content and structure to rank higher in...
On March 16, 2023, Google launched a significant core algorithm update that is expected to impact the search engine rankings of websites across the internet. This update has been dubbed the "March 2023 Core Update" by industry experts and is expected to cause...
In today’s digital age, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) cannot be overstated. E-E-A-T is a concept that Google uses to determine the quality and relevance of a website's content. As a result, improving E-E-A-T can...
Search Engine Optimization (SEO) is the process of optimizing websites to rank higher in search engine results pages (SERPs). In recent years, advancements in natural language processing (NLP) technology have enabled the development of large language models like...
Business Process Improvement (BPI) is a systematic approach to improving efficiency of an organization based on streamlining processes. As marketers, we often spend time improving and streamlining the End-User Experience (UX) to increase conversions, create brand...
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