My Blog

Here I blog on relevant topics that interest me.  Enjoy the posts.  If the posts seem outdated, it is the old shoe cobbler syndrome. I stay so busy working on other sites that I don’t have a ton of time to work on this one. Be sure to leave a comment if something sparks your interest.

Business Process Improvement for Marketers

Business Process Improvement for Marketers

Business Process Improvement (BPI) is a systematic approach to improving efficiency of an organization based on streamlining processes.  As marketers, we often spend time improving and streamlining the End-User Experience (UX) to increase conversions, create brand...

Scope Creep: 5 Ways to Avoid The Never Ending Project

Scope Creep: 5 Ways to Avoid The Never Ending Project

Every project has a scope.  Scope creep  is loosely defined as a situation where the client and you agree on the deliverables as well as the overall scope of the project.  Then, the client begins to expect additional deliverables without increasing budget, schedule,...

LinkedIn Optimization: Influencer Blog Opened to All

LinkedIn Optimization: Influencer Blog Opened to All

There has been a lot going on in the Social Media world this week!  With Facebook’s acquisition of whatsapp recently announced, I think a major LinkedIn change has been overlooked.  On February 19, 2014 LinkedIn announced that they are opening their Influencer posts...

Supercharge SEO by understanding Inbound Marketing

Supercharge SEO by understanding Inbound Marketing

Is SEO dead?  Simple answer…No.  Okay. Thanks for reading.  Have a great day! I recently saw a great video over on Moz.com Whiteboard Friday about the death of keyword ranking reports.  After watching this video, I became passionate!  I think Cyrus Shepard, Senior...

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