Find out what is on the mind of an SEO Director For Hire. Read about industry trends, new tools, algorithm updates, etc. This is my take on Search Engine Optmization and Leadership.
In today’s digital age, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) cannot be overstated. E-E-A-T is a concept that Google uses to determine the quality and relevance of a website's content. As a result, improving E-E-A-T can...
Search Engine Optimization (SEO) is the process of optimizing websites to rank higher in search engine results pages (SERPs). In recent years, advancements in natural language processing (NLP) technology have enabled the development of large language models like...
Business Process Improvement (BPI) is a systematic approach to improving efficiency of an organization based on streamlining processes. As marketers, we often spend time improving and streamlining the End-User Experience (UX) to increase conversions, create brand...
Every project has a scope. Scope creep is loosely defined as a situation where the client and you agree on the deliverables as well as the overall scope of the project. Then, the client begins to expect additional deliverables without increasing budget, schedule,...
There has been a lot going on in the Social Media world this week! With Facebook’s acquisition of whatsapp recently announced, I think a major LinkedIn change has been overlooked. On February 19, 2014 LinkedIn announced that they are opening their Influencer posts...
Is SEO dead? Simple answer…No. Okay. Thanks for reading. Have a great day! I recently saw a great video over on Moz.com Whiteboard Friday about the death of keyword ranking reports. After watching this video, I became passionate! I think Cyrus Shepard, Senior...
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